The right message, delivered the wrong way, is the wrong message!

Is something not working for you in a presentation? Are you feeling stressed? Unable to convince? Feeling your first impression needs polishing?


The good news is, we can help! We have an open workshop anyone can attend.




Why do we call it “Presentation Touch”?
Because it’s only a touch, one day & one personal coaching session; and sometimes that is all that is needed to move people to a new improved level of presenting.


Whats the advantage of an open workshop?
Learning with a diverse group with people from different backgrounds in a bias free environment offers new, different and valuable perspectives


Who should attend?
Anyone who is open to learning and wants to improve their presentation skills. No previous knowledge or experience is required.


How big is the group?
We keep the group to no more than 9 participants, this insures individual attention. Learning is individual with no comparison made between participants.


What background do participants come from?
Usually the participants are engineers or managers from tech/pharma companies, SMB directors, start-ups and individuals.
We focus on technical, financial, sales and business orientated presentations, in English or Hebrew, both online and face to face.


We believe in a short, high impact process, so our presentation touch has 3 steps:


1. Pre-workshop questionnaire to clarify your expectations and goals
2. One day, highly interactive workshop where you learn and practice
3.Follow-up one on one coaching session to integrate and implement


Your presentation practice will be video recorded on a disc-on-key and so will the feedback you receive. You will get to keep it and review it together with a one of our experienced trainers.


Key Topics:
  • How to get to the point, give shorter more focused presentations
  • “MSN”- Methodology for prioritizing information
  • The power of presence – How to build a stronger personal brand in presentation style
  • Dance with your audience – Managing, engaging and influencing a challenging audience
  • Make it stick! Tips and tricks to make a message memorable
We have run this program so many times we got it down to a fine art.

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Would you drive on the left side in England?


When driving in a foreign country we learn and obey the local road rules. But what if we don’t know what these rules are? Or what the signs mean? Then we follow the rules we know from back home, this can get us in trouble without knowing it. The same applies with all cultural aspects. We need to learn and “drive” everything we do within the local acceptable traditions… and the same is true for different business culture.
The repercussions may be critical for our success.





Many companies and even economies have tide their fates with China, which has become a leading player in the growth industry of the world.


Those who have studied the Chinese markets’ off and on switch have leveraged their work in China and turned it into a substantial profitable work source. Others failed, suffered losses and had to close their business in the country.


“A journey of a thousand miles begins with one step”.
This was written by a wise Chinese man named Lao zi, more than 2500 years ago. Your first step in China will have great effect on the continuity of your path and on the relationships you will build with your partners.


Before the first flight or conversation, we must come prepared.


Especially in China: “It’s all about people”
People who have taken their first step in China are always surprised to find out that the person they spoke to, the person they have met with and even planned trips for the future with won’t return their calls anymore, and might even work with the competitor.


In addition to Israel’s rich culture and rising businesses in China, we must understand our fellow Chinese friends state of mind and analyse the right way to approach our journey.


We invite you to join our half-a-day workshop where you will learn and understand guiding principles in order to strengthen your relationships with colleagues in China, in order to create profitable business partnerships based on trust.
Key Topics:
  • Building the foundation for business relationships in China:
    Guan-Xi: Maintaining relationships, ways to structure partnerships and enhance trust.
    Mian-Zi: “Lose Face” term and its effect on co-operation
  • Synchronizing expectations – how do we make sure we’re steering in the same direction?
  • Managing impressions – how Israelis are perceived in China, what to avoid and what will play in our favor, Do’s and Taboos.
  • Professional preparation for a meeting with Chinese partners: important highlights for different stages – greetings, summary and follow-up – how do understand when “yes” really means YES.
  • Quick wins on how to negotiate successfully with Chinese
Tal Gal-On, coach and advisor at Barry Katz professionalizing for more than 12 years in Chinese business relationships. Tal advises and accompanies companies creating business relations or companies wanting to maintain and strengthen business relationships in China. Tal used to live in China and speaks, reads and writes Mandarin Chinese fluently. Tal previously served as an advisor at the prime minister office in the field on Chinese culture& language.

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No one will recognize a good idea unless it is well presented.


Great ideas won’t sell themselves. The presenter has to pitch an idea in a clear, concise and credible message.



Your pitch has to win the hearts and minds of your audience.
Know your audience and adapt your message to them. Different investors, customers and partners are looking for different value.
When your message creates a logical and an emotional connection it is a lot more powerful.
Join our workshop to learn how to pitch your message and keep your audience’s attention on you rather than their screens.


The  Pitch to Win  workshop offers a unique, customized and experience-based learning process.


There are two separate half day sessions, you can attend either or both:


1. Pitch Toolbox– High energy, interactive  session focusing on practical tools and best practices to design and deliver a winning pitch.
2. Pitch Laboratory– Put rubber to the road and test drive your pitch. Practice your pitch in a safe and supportive learning environment. You will benefit from the feedback opportunity to practice    your pitch.


Key Topics:


What problem are you solving? How big is it? Why should we care


 Prioritize information to create a shorter more focused pitch


 Why you? How to build a stronger personal brand – create trust for you and your team


 Build a compelling story with a logical flow, clear structure and a memorable message


 Turning features into benefits relevant to investors and customers


 Design and master a 20 second elevator pitch


 How to look assertive and confident, even when you don’t feel it


 Anticipating and overcoming push-backs, tough questions and unexpected challenges


 What do you want? how to ask for what you want and convince why you should get it



About the facilitators


Barry Katz, Head of Barry Katz Ltd- with more than 25 years of global experience in helping presenters to better deliver their messages and presentations. Barry worked with thousands of presenters in over 20 countries. Many of them are entrepreneurs.


Lior Shoham is a senior trainer and consultant at Barry Katz Ltd. Lior lectures, coaches and facilitates workshops, helping people to communicate better so they can get better results. In the past 7 years, he has worked and coached entrepreneurs, senior executives, salespeople and technical staff. He helps presenters prepare and practice for their road shows, demo days, pitching competitions, conventions, and TEDx events.

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Every company has customers. And every one of them wants to create a better customer experience. So what really makes the difference? All companies strive to excel in customer satisfaction. Experience and brand loyalty. Every interaction with a customer can potentially destroy or build a relationship. As technology, services and products are what the customer ultimately buys, the human interaction is what makes the difference. In several cases customer complaints come from a misunderstanding or lack of communication, and not of dissatisfaction of the technology or the product.



Many support and call centres treat the customer behind the problem. The Barry Katz approach treats the customer standing before the problem. 



Professional companies know how to deal with customer complaints, yet often the client still leaves unhappy.



Customer satisfaction is affected more by how he is contacted and what is communicated to him then the solution offered. Therefore, in order to generate the ultimate user experience, we must treat both the problem, and the individual behind it.



Mechanics of trust
The secret behind building trust is that there is no secret. Trust is built as a result of practice, a fixed process of behaviours and communication patterns that are possible to learn.



The foundation of deep and meaningful relationships is mutual, sincere and authentic trust. As trust rises, defences lower and production rises as well.



The mechanics of trust define a specific skillset that creates and maintains trust relations while respecting clear boundaries.



Who is this important for?
The course is relevant to whoever uses written communication during his work, emailing to customers, employees, colleagues or managers, or documenting defects in the product.



After completing the workshop, you will:



  • Gain practical skills and techniques that enhance effective written communication
  • Build stronger relationships with your clients
  • Facilitate concise, clear and comprehensible correspondence.
  • Ensure alignment between writer’s intention and reader’s interpretation.
  • Reduce the time consuming ‘ping-pong’ syndrome

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