That business is all about people.
People buy from people, not from companies. So, in order to be successful in business, you absolutely must communicate successfully with the people you deal with.
Communication is the foundation of every relationship, both personal and professional.
Communication is constant: Everything you say and do, every gesture, facial expression, tone of voice, your posture, even what you don’t say they all send a message.
However, trouble often begins when there is a wide gap between what we intend to communicate and what is actually understood. You may believe that you are communicating a perfectly clear message, but the person you are speaking with may get a completely different message. The challenge is for intention to match interpretation.