SDR Sales Skills Intensive

The job of the SDR is both pivotal to a company’s success and inherently demanding. Initiating professional relationships with complete strangers, before trust is created, requires a high level of communication skills. Moreover, throughout the sales process, the SDR must nurture relationships, qualify leads and adeptly handle objections.

In this workshop, participants learn the principles of influential communication, in both written and spoken form, and how to elegantly guide conversations from an initial connection towards a close. We examine the art of strategic questioning, managing and preventing objections and the communication patterns which either undermine or enhance our sales objectives.

You will learn to:

• Use practical communication tools to initiate connections and build trust and rapport.
• Strategically guide relationships from gaining attention to qualifying, needs analysis and closing.
• Pre-empt, prevent and manage objections with finesse.
• Optimize your LinkedIn profile and persuasively write messages that drive desired responses.
• Maintain high levels of confidence and resilience throughout the sales process.