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Barry Katz

Barry Katz

It's all about people.

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From Salesperson to Trusted Partner Read More
From Salesperson to Trusted Partner

How to Stop Selling and Start Helping Customers Buy – While salespeople talk about products, trusted partners identify problems and offer solutions.

Rules of Engagement – Sales for Non-Salespeople Read More
Rules of Engagement – Sales for Non-Salespeople

How to Identify and Leverage Sales Opportunities – Customers want service providers to know what they expect and value most. Sales, at its core, is about solving problems and serving needs. 

Barry Katz
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